Nation Brand logo wins Gold at 2022 Sydney Design Awards | BALARINJI Indigenous Design and Strategy

Balarinji’s work for Australia’s Nation Brand has been recognised for expanding and growing inclusion, integration, diversity and community by winning a Gold in the 2022 Sydney Design Awards Equity & Inclusion category.

Balarinji was engaged by Austrade to design a Nation Brand logo and graphics to raise the profile of Australian goods and services internationally and attract investment and visitors.

The Nation Brand logo features Australia’s most recognisable symbol, the kangaroo, in a style that reflects a contemporary and authentic Indigenous Australian identity. This kangaroo tells the story of Country, of belonging and of living sustainably.

Balarinji Co-Founder and Managing Director, Ros Moriarty, said, “We’re very proud to receive this industry recognition.

The honour belongs to our team, the Aboriginal artists, knowledge holders and communities we co-design with, and our clients and partners who are with us on this journey to give voice to Australia’s rich Aboriginal narrative to challenge us all about Australian design.”

“Thank you to Better Future for the award. Congratulations to our fellow award winners, it is an honour to be among such an exciting cohort of design contributions,” Ros added.

Balarinji celebrates 40 years in 2023 of celebrating Australia’s Indigenous narrative through design excellence. From the Balarinji-Qantas Flying Art Aircraft collection spanning three decades to Connecting with Country projects on major infrastructure projects nationally, Balarinji has honoured culture, community and Country with its award-winning design products, projects and campaigns.

Balarinji Co-Founder, Cultural Director and Chair, John Moriarty AM, said, “Australia’s foundational Aboriginal narrative offers an original frame of thinking that has largely been missing from Australian design, particularly in terms of our public places. We are immensely proud to be bringing visibility to Aboriginal culture, sustainability and ways of connecting with Country through design in ways that all of us can acknowledge, and be inspired by, as Australians.”