Balarinji creates design for Indigenous Sport Month | BALARINJI Indigenous Design and Strategy

Congratulations News Corp Australia on a month-long salute to Indigenous sport.

Balarinji created the branding design based on Warlpiri artist Maureen Hudson Nampijinpa’s stunning artwork Travelling Dreaming.

Travelling Dreaming represents the travels of many groups of women during Tjukurpa (Law or Lore time) in the area of Yarrungaunyi, on Mount Doreen Station west of Yuendumo, north-west of Alice Springs, Northern Territory. This is Maureen’s mother’s Country.

All the different “skin groups” are represented, their campsites being the circles, and the connecting lines the route of their creation journeys. It is about journey’s and defined points of belonging in pathways across Australia.

The camp symbols in the logo represent all the sporting codes and teams in Australia that embrace Indigenous participation and development.

The camp symbols in the logo represent all the sporting codes and teams in Australia that embrace Indigenous participation and development. These motifs have been integrated into the logo typography, with a sense of movement that reflects the dynamism of Indigenous sports in Australia.

It is about the long, arduous journeys and the need for resilience, know-how and collaboration – the same attributes you need to succeed in sport.

The palette for this concept uses a well-known combination of colours, black (people), yellow (sun) and red (earth), often found in Aboriginal artwork. Orange is added to depict the sky at dawn and dusk, full circle over the nation we all share.

During Indigenous Sport Month, News Corp Australia’s publications profiled Indigenous athletes and their achievements with the goal to engage, educate and empower all Australians. Balarinji’s designs also featured across all News Corp Australia’s mastheads.